PUNE: Mahindra Racing has announced a pioneering new Fanboost initiative ahead of the 2019/20 ABB FIA Formula E Championship’s season opener in Saudi Arabia.
For Season 6, every vote received by the team’s drivers Pascal Wehrlein and Jerome D’Ambrosio will convert into a tree planted; meaning fans can have a direct positive impact on the environment by voting for free when Fanboost for this weekend’s Diryah E-Prix opens.
The tree planting initiative is another measure that Mahindra Racing is taking as it continually strives to make positive changes for the environment. Mahindra Racing was the first, and remains the only, Formula E team to achieve FIA Sustainability Accreditation.
The squad first successfully attained its two star rating (previously called “Progress Towards Excellence”) in November 2016 and, following a periodic audit in February this year, Mahindra Racing maintained its status in the framework, with the aim of being carbon neutral by 2020.
To launch the initiative, Britain’s Got Talent: The Champions finalist and Ukraine’s Got Talent winner Kseniya Simonova has created a special sand art video showing how fans can make a difference to the environment through tree planting. Simonova has most recently been seen on screen on Britain’s Got Talent: The Champions, where Amanda Holden gave her the golden buzzer in the audition rounds to see her progress straight to the final and in America’s Got Talent: Champions, where she also reached the final.
