Tech Mahindra tweaks brand logo to depict the COVID-19 battle

ST CORRESPONDENT
Sunday, 29 March 2020

Tech Mahindra Ltd, a leading provider of digital transformation, has conveyed solidarity in the global fight against COVID-19 through the announcement of a temporary tweak in its brand logo.

NEW DELHI /PUNE: Tech Mahindra Ltd, a leading provider of digital transformation, has conveyed solidarity in the global fight against COVID-19 through the announcement of a temporary tweak in its brand logo. The “e” in the familiar Tech Mahindra logo is now boxed inside the home for the next few weeks.

CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra, said, “This logo tweak is reflective of our commitment towards the same while delivering a refreshingly positive message during the time of crisis. 

Our focus continues to be on ensuring the safety and well-being of our associates, partners and customers; while continuing to keep mission-critical systems on for global clients. With the recent COVID-19 outbreak, Tech Mahindra has taken the necessary preventive measures to ensure the wellness and well-being of its associates.”  

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