Pune: The artistes who compose music and songs for political parties, have earned only 40 per cent revenue so far, as compared to the last Lok Sabha elections.
As poll alliances were struck at the last moment and many candidates’ names were not finalised, the artistes failed to get assignments from parties or candidates.
According to Santosh Chordiya, an artiste, “Songs play an important role during the election campaigns. They spread party agendas among people. But the delayed seat-sharing talks adversely hit our business.”
Many music composers and singers earn money by composing, recording songs for parties or candidates.
Depending on the requirements of parties and candidates, these artistes arrange songs for them.
However, there has been a reduced demand for their services during this election.
There are many recording studios in major cities of Maharashtra such as Nagpur, Nashik, Pune, Mumbai, Ahmednagar and Solapur. Also, they need to book the singers as per the requirement of parties. Booking of the artists to perform stage shows has also declined, said the artists’ group. They said social media such as Facebook and WhatsApp are being preferred for campaigning.