Demand for white goods surges

Ritika Bhoora
Friday, 10 May 2019

Sales of coolers and ACs reached their peak last month during the heatwave condition in the city 

PUNE: As temperature crossed the 40 degrees Celsius mark on the last 17 days of the last month in the city, the sales of white goods such as air conditioners (AC), coolers and refrigerators also shot up. 

Sellers from Pune noted that though, like every year, the demand is high this summer as well, the sale got maximum response from customers during the heatwave condition last month. 

“Last month, the sales were fantastic because of the 40 degrees-plus temperature,” said Nikunj Mehta, owner of Praveen Kumar and Brothers Electronics shop near Dagadusheth Halwai Ganpati Temple. He said they have already done double the amount of business this year till now, compared to last year. 

“The moment the customers feel it’s getting too hot in the night or in the evening, they immediately go for air coolers. The demand for coolers has gone down in the last two-three days because the temperature has decreased. Otherwise, the response has been fantastic,” said Mehta.

“There was a 20 to 30 per cent growth in the sale of coolers and ACs this year. There’s an immediate effect on the business if the city’s temperature increases,” said Amit Khandelwal, owner of Saket Electronics in Budhwar Peth.

Khandelwal said the most popular brands of coolers are Symphony, Bajaj and Kenstar, while for ACs, customers prefer brands like Blue Star, Voltas, Diakin, LG, Panasonic and Lloyds.

“On an average, we sell 5 to 6 coolers a day. The sales this year have gone up massively compared to last year,” said Basheer Bagwan from Novel Home Appliances in Budhwar Peth.

Renu Srivastava, a housewife and resident of Wanawadi, said, “We have been living in Pune since 2011 but never felt the need for coolers. However, this year, for the first time, we experienced the heatwave. So, we decided to buy a cooler as it was getting unbearable.”

Vijay Ganwani, an engineer from Viman Nagar, recently bought an AC because towards the end of April, the heat got unbearable. “This year the summer has been really oppressive,” he said.

Compact-sized coolers were also in great demand, showing a trend for Punekar’s shift towards space-saving appliances for smaller apartments. 

“We went looking for compact-sized coolers in many shops in last week of April. But all these shops had a shortage of supply. The shopkeepers said that even they did not anticipate such high demand that time,” said Sumit De, a resident of Chikhali in Pimpri-Chinchwad.

However, now that the temperature is hovering around the 36 to 38 degrees Celsius mark, the demand for coolers and ACs has also stabilised.

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