City develops love for a good strong cuppa with surge in number of tea houses

City develops love for a good strong cuppa with surge in number of tea houses

Pune: There has been a sudden surge of tea houses in the city. Various kinds of tea are being offered to tea-lovers such as green, organic, masala and tandoori. Tea consumption has definitely increased manifold, proved by mushrooming of tea stalls in the city.   

In this backdrop, the image that “Maharashtrians hesitate to enter the field of business. They do not possess skills required to run a business.” is set to change with the generation change. The young generation is not only proving the cliché wrong but also setting new benchmarks in the field of business. A visible example of the positive change in the city are the chains of Amruttulyas (tea stalls) being set up by young entrepreneurs. 
Recently, a young engineer made news for his successful venture ‘Kadak Special’ (tea stall) in Sadashiv Peth.
Close on the heels of the success of ‘Yewale Amruttulya’ being run by the Yewale family, another Maharashtrian partner-duo Mangesh Kalyankar and Amol Ichage are making their presence felt through their tea stall brand ‘Saiba’ in the city.

These Amruttulyas have shed the traditional image of a one-room dingy tea outlet. Their interiors and exteriors rival a plush restaurant. Their staff is well dressed and cleanliness is praiseworthy. Moreover, they never compromise with the quality of their product.

The brand owners ‘Yewale’ and ‘Saiba’ have, in fact, changed the definition of an Amruttulya. They are growing exponentially.

Highlighting this phenomenal growth, Kalyankar said,”We opened our first branch in February 2018. Later, our second, third and fourth branches opened in quick succession in March, April and July. Last month, we set up three more, taking their number to seven. Of these, two are franchisees.”

Yewale Amruttulya has around 10 branches in and around the city. This expansion of both the brands has happened within a span of one year of their establishment, which points to the potential this sector offers.

Underlining the tremendous response they are getting, Kalyankar said, “We are getting several inquiries daily not only from Pune but from across Maharashtra for the franchise. Initially, we did not want to give the franchise. However, going by the response, we have decided to appoint them. We are very particular about the quality of our tea. We also do not put much financial burden on our franchisee.” 

When pointed out why Saiba is choosing the same locality, where the Yewales already have a branch, for example in the Bharati Vidyapeeth area, off Tilak Road etc, he said, “It is a coincidence.” 

When pointed out that the colours and letters of their signboards also resemble Yewale Amruttulya, Kalyankar again called it a coincidence.

When asked whether Saiba is competing with the Yewales, he said, “It is a healthy competition. We had earlier approached the Yewales for a franchise. However, it did not work out. We told them that we would have our own brand, to which they did not object.”

Saiba will soon open its next branch in a couple of days at the Ramanbaug English School Chowk, said Kalyankar.

What is their average turnover per branch? “We sell around 2,500 cups of tea at each branch daily at a modest rate of Rs 10. It generates around Rs 10 lakh per month per branch,” said Kalyankar.
 

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