‘Lotus’ sweets, NaMo merchandise a huge hit on counting day

Prajakta Joshi & Anvita Srivastava 
Thursday, 23 May 2019

Pune: With the Bharatiya Janata Party (BJP) taking lead in maximum of the country’s Lok Sabha constituencies since Thursday morning, the sweet shops in the city have sold huge number of pedhas with lotus imprinted on them. 

Not just sweets, but other food items and merchandise inspired by Prime Minister Narendra Modi have been on popular demand of the Punekars. 

Pune: With the Bharatiya Janata Party (BJP) taking lead in maximum of the country’s Lok Sabha constituencies since Thursday morning, the sweet shops in the city have sold huge number of pedhas with lotus imprinted on them. 

Not just sweets, but other food items and merchandise inspired by Prime Minister Narendra Modi have been on popular demand of the Punekars. 

“The demand for our lotus-imprinted pedhas increased tremendously after a customer posted about them on Facebook and it went viral. While we had already received demand for these pedhas from the party members, we had to increase the supply a lot,” said Indraneel Chitale of Chitale Bandhu Mithaiwale. 

He stated that apart from the party activists, the sweets have been more popular amongst common people. 

“We had to prepare these sweets in a lot more quantity than we had planned the day prior. Our stock had finished by afternoon, so we had to prepare more sweets later. We have sold at least 15-20 trays of these pedhas and other mithais with lotus symbol at each of our stores in the city. I think as the results finalise, the demand for the sweets is bound to increase," he added. 

Sharing a similar experience, Sachin Gadve of Kaka Halwai Sweet Centre said that the BJP symbol mithai (sweet) is on huge demand and the shop is happy to cater to it. 

“As the orders are coming in, we are supplying the sweets. At our Pimpri-Chinchwad stores too, we have been receiving inquiries for mithai with Shiv Sena symbol imprinted on them. We have ordered for a mould to prepare these and will start supplying from Friday onwards,” Gadve said. 

Other themed items and merchandise 
Owner of Murudkar Zendewale and Fetewale Girish Murudkar experienced huge demand for paraphernalia. He said, “There is a huge demand for BJP's caps, badges, turbans and flags. Since 10:30 am in the morning there has been a rush at our shop. At least 20 to 25 groups of party activists have come to buy BJP flags in bulk. We have been selling more paraphernalia than our usual wedding products.” 

The much talked about ‘NaMo Again’ products too have been bought on a large scale by Modi supporters since the election results are coming out. 

“There is also a huge demand for ‘NaMo Again’ badges and T-shirts as a lot of individuals have been coming in to buy these products. Apart from these, we also have demand for products with Shiv Sena and Nationalist Congress Party (NCP) symbols,” added Murudkar. 

In praise of the PM, 'Drink your Selfie', a cafe based in Viman Nagar, has launched a new saffron creme milkshake called ‘NaMo Shake’ on the day of results. 

“PM Narendra Modi is very well connected with people because of his charisma, and thus we decided to launch the NaMo Shake on the day of the results. We are expecting good sales by this weekend,” Founder of the cafe Sabaresh Kumar said. 

 

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