Hindustan Unilever renames Fair & Lovely to Glow & Lovely

ST Staff
Thursday, 2 July 2020

The announcement is an attempt to 'the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty.' Unilever said in a statement that Glow & Lovely will be available in the coming months.

Hindustan Unilever Limited announced that its iconic Fair & Lovely brand of skin care product has been renamed to 'Glow & Lovely.'

The announcement is an attempt to 'the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty.' Unilever said in a statement that Glow & Lovely will be available in the coming months.

 The Fair & Lovely men's range will be also renamed to 'Glow & Handsome'. 

This decision comes after a week when Unilever revealed it would rename its skin lightening cream that has drawn attention for derogatory stereotypes for darker tones of the skin.

The company said in a statement earlier, "We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months."

Several businesses are compelled to review their goods and branding after the 'Black Lives Matter' movement took place around the globe.

Recently, US health care and Giant FMCG Johnson & Johnson (J&J) have halted the worldwide selling of their skin whitening creams, also in India. FMCG company Emami, headquartered in Kolkata and owning Fair & Handsome fairness cream brand, has said that the current situation is being evaluated.
 

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