Pune: This could be good news for the ailing auto industry that was already breathing its last -- around 57 per cent of Indian Consumers are considering buying a new car in 2020. The reason mentioned in the survey revealed that many of them feel they will be in greater control of hygiene if they own a vehicle in a post-COVID-19 world.
The survey, which was conducted by the Capgemini Research Institute, surveyed more than 11,000 consumers from 11 countries, representing 62 per cent of global annual vehicle sales.
The survey also discovered that in post corona world, health and safety concerns will continue to shape consumer behaviour.
Another part of the research showed the rekindling of interest in vehicle ownership among younger consumers along with a preference for digital engagement channels.
Additionally, it has been observed that Indian consumers want to minimise dealer visits and make more use of online channels. Compared to pre-COVID levels, consumers have made a significant shift to digital modes of interaction.
The study highlights that 70 per cent of Indian consumer respondents would prefer to avoid dealership visits to compare prices and deals. The Global preference stood at 46 per cent.
In the under-35 potential buyers' group category, India (58 per cent) ranked second highest after China (65 per cent) in considering owning a car. Globally, it was observed at 45 per cent.
The findings unveil that 75 per cent of the global consumers who intend to purchase an automobile in 2020 said that it is because of the ownership that gives them greater control of hygiene.
Capgemini Research Institute examined how automotive organisations re-engage consumers and reignite demand during COVID-19. The research note focused on key issues that will shape the future of the automotive industry.
The note furthermore, showcase actions and examples that organisations can emulate to boost resilience and build recovery plans for the automotive industry.
"After China (61 per cent), India stood second with 57 per cent of consumer respondents considering purchasing a car in 2020. The global response was 35 per cent according to the Capgemini Research Institute report. It has been observed that 44 per cent of the potential buyers are below the age group of 35 years.
In this, India and China together constitute 36 per cent of the under-35 potential buyers' group," the report stated.
