Saam TV now number 1 news channel in Maharashtra

ST Staff
Friday, 17 July 2020

Sakal Media Group’s news channel Saam TV has once again emerged as number one amongst all Marathi news channels.

Pune: Sakal Media Group’s news channel Saam TV has once again emerged as number one amongst all Marathi news channels.

According to the BARC (Broadcast Audience Research Council India) ratings for Week 27, Saam TV has topped the chart in the category of Marathi news channels. Saam has left all other prominent news channels including ABP Majha, Zee 24 Taas, TV9 Marathi and IBN with 67,087 impressions, as per the statistics from BARC.

With over 6.7 crore viewers, Saam sits atop the table because the news broadcast by the channel has created its own space in Maharashtra from urban to rural viewers and is popular amongst all age groups.

 

BARC India data for Week 27

Channels

Week 27  mpressions (000)

Saam TV

67,087

ABP Majha

63,911

TV9 Marathi

63,090

Source: MAHA/GOA BARC, All 2+Yrs ALL, WK 27’20, TB: 02:00-26:00

Nilesh Khare, the Channel Head of Saam TV, called the channel’s ability to recognise the rhythm of Maharashtra.

“Saam understands the day-to-day problems of common man, we raise their problems, and we also celebrate their wins,” Khare said. “Amid the coronavirus lockdown in the nation, the team of Saam has delivered an impartial and neutral content and now becoming the number one channel is the testimony of the same. The ranking increases our willpower to continue delivering the best to our viewers.” 

Saam TV has been regularly highlighting key issues of the public, farmers, rural development and occupation. This has led the channel to stand out among the other new channels. Programmes such as Viral Satya, Top 50, Spotlight, Mega Prime Time, Sarkarnama 360, Maharashtra Express, What’s Special Today and 36 Districts 36 Reporters have been popular among the viewers. Mumbai, along with its suburb as well as rural viewers, has given the top priority to Saam TV.

ABOUT SAAM TV

Saam TV, a part of the Sakal Media Group (SMG), was launched in 2008. Saam TV is the Group’s first venture into broadcast media business bringing a global outlook to the regional television. High-quality programming of the Saam TV informs, enlightens and inspires all communities within Maharashtra.

Saam TV reaches both the grassroots and urban audiences and delivers content that highlights the travails faced by the people of Maharashtra. Programmes such as Viral Satya, Spotlight and Top 50 news has resonated with the viewers as evidenced with the ratings.

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