When it was launched in 2019 with an aim to provide lunch solutions to corporate offices and institutions, Mom’s Kitchen, a cloud kitchen service -- a delivery-only restaurant -- got a really good response. The kitchen started with an order of 36 meals per day and eventually grew to 2,700 meals per day in just a couple of months.
“Lunch is one of the most neglected meals of the day. Therefore, to help people eat healthy and stay fit, we launched this brand. The office-goers can enjoy homelike food at affordable prices,” says Deepti Nanda, founder of Mom’s Kitchen.
When asked why only cloud and not a restaurant, she says that the retail sector is already overcrowded and more than that, there’s enormous scope and better opportunities in the B2B sector. One of the biggest names associated with Mom’s Kitchen is the multinational company Accenture.
As the brand aims to offer healthy food, the menu and recipes are prepared by Nanda, who is the head chef. Everything is centralised and controlled, making it possible to serve a huge number of people the best quality food.
“We supply both vegetarian and non-vegetarian meals. We have combos like Rajma Rice and Chole Rice and so on. We are based out of Gurugram, so most of the meals we serve are made in North Indian style. However, we also serve South Indian food items. The whole concept is to serve you the food that you used to enjoy in your mother’s kitchen. It’s just we’ll offer it to you,” says Nanda.
Mom’s Kitchen, despite the lockdown, is functioning in the premises of Accenture. Giving insight into the matter, Nanda says that after PM Narendra Modi declared a complete lockdown for 21 days on March 24, many people, who are staying in the city away from their families, could not travel to their native places. Mom’s Kitchen took the initiative of serving such people.
“We have been supplying food to the Accenture. However, when the lockdown happened, they approached us to serve the ground staff of the company who do not have any option to go out,” Nanda says.
A team of three cooks has been placed in the office premises to provide the foodservice, and they take all the necessary precautionary measures. The kitchen is serving approximately 200 staff staying on the company’s premises all day and night.
“We are also trying to connect with a couple of NGOs and supply them meals in bulk,” she says.
The brand plans to expand into the virtual world by developing its own meal management and order booking app. The app has been given the name ZOIMEALS. It will simplify the process for the customers.
“It’ll be something like Hungerbox, but the difference would be that we will have our own network of cloud kitchens. Once the lockdown is over, we’ll come up with this app immediately. Once the app is launched, Mom’s Kitchen plans to expand pan India and establish its own network of cloud kitchens,” Nanda says. They aim to launch in the complete NCR, Bengaluru, Pune, Chennai and so on.