Google Meet to take on rival app Zoom with its latest noise cancellation feature

ST Staff
Wednesday, 10 June 2020

The new feature that was currently rolled out for G Suite users, can record the background noise and filter it out during video calls.

Google has been constantly trying to make a mark in the online video conferencing platforms, after the coronavirus pandemic wreaked havoc worldwide, increasing the demand for online platforms especially teleconferencing and video callings. After working for a year or more on the new setup, Google Meet has finally unveiled its latest feature of noise cancellation to the users. This new option would cut out the disturbing background noise that the users would otherwise face during video conferencing.

This latest feature was initially declared by the company in April, it included three new features that were also going to be launched on the platform. However, the new feature required a month to appear on the accounts of users since it has been recently introduced in phases. 

According to the VentureBeat report, the feature is currently being rolled out to G Suite users as well.

The latest feature has been powered by AI technology can hunt out disturbing sounds from speech and filter it accordingly. This can help users experience seamless video calls and conferences without any disturbances.

The company released a statement where they mentioned their idea of introducing the feature of noise cancellation. The post mentioned that it was "To help limit interruptions to your meeting, Meet can now intelligently filter out background distractions -- like your dog barking or keystrokes as you take meeting notes." The feature will be released to G Suite Enterprises and G Suite Enterprise for Education Customers in a few weeks. The feature will be initially introduced to web users followed by mobile users. The feature will be switched on by default and can be turned off in the settings once it hits the accounts of users.

A machine learning design has been applied while developing the latest noise cancellation feature to recognise the noise and speech difference. The noise is filtered through the process of cloud computing. The Google Data Centre records the speech of the users as soon as it receives it after which a machine learning technology is used to subdue the disturbing or interrupting noises to ensure an experience for the users. After the process, the filtered sound gets re-encrypted and is reverted to Google Meet.

New features like the low light mode, new titled layout, high-quality audio and video have already been rolled out to mobile users.

Till now, Zoom was the most preferred video calling app throughout this coronavirus induced lockdown. But now, Google Meet introducing this new feature is likely to bring in more users over time.

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