As a brand, Britannia caters to a multitude of India’s demographics. The company believes that India’s homemakers are its anchors and everyday athletes. Last year, the brand launched an advocacy initiative called Britannia Marie Gold MyStartUp 2.0, to give a fillip to homemakers’ entrepreneurial zeal and aspirations.
This year, it is coming up with the second edition of the initiative, in collaboration with The National Skill Development Corporation (NSDC).
Giving an insight into the enterprise and what things people are going to experience, Vinay Subramanyam, head of marketing, Britannia, says that the brand is being the fuel for Indian homemakers, their dreams and aspirations.
“We celebrate homemakers in their current roles and salute them for their contributions to their families, while simultaneously nudging them to do more with their lives. While the woman takes immense pride in being a homemaker, she also nurses her own aspiration to ‘do more and be more’.
Our slogan ‘kyunki bahut kuch hai karna’ gives voice to this ever-present desire of the homemaker. It inspires women to recognise their potential and follow their ambition,” he says. A nationwide survey conducted in 2018 pointed out that while lack of financial help was the biggest impediment in starting up, lack of required skill was a critical factor as well.
Aiming to strengthen the skilling aspect, this year Britannia tied up with NSDC to develop and deliver the requisite skills to homemakers. The scale of Britannia Marie Gold MyStartUp 2.0 has increased manifold where the top 10,000 homemakers will get a chance to win a certified online skill development program. “Our partnership with NSDC will help build a vibrant ecosystem and facilitate micro-entrepreneurship amongst women,” Subramanyam says.
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Giving his views on introducing the entrepreneurial world to women, Subramanyam says that we all know that entrepreneurship is a large opportunity area. Still, sadly, only 14 per cent of all the entrepreneurs in India are women. “Homemakers by nature, are entrepreneurial as they effortlessly juggle all their duties at home and outside. Hence, they are naturally suited to building businesses. A gentle nudge, combined with the right skilling, can go a long way. Being an entrepreneur, they are also becoming job creators, thereby transforming many more lives around them. We believe that one successful woman entrepreneur opens a wide window of opportunities for many,” he says.
Apart from winning the amount, the participants will gain confidence and knowledge to present themselves even more strongly. “Unlike the first season where the only focus was on financial assistance for ten winners, this year, we have taken a big leap to give skill development assistance to 10,000 women and financial assistance to 10 women,” Subramanyam says.
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It is important to be financially independent, be it for a man or a woman. Subramanyam says that a country’s women hold the key to unlock its full growth potential. With nearly half of India’s population comprising women, empowering them can play a very important role in women becoming catalysts of change and progress. When women become financially independent, entire families and societies and eventually, the country progresses.
Explaining the criteria to participate in the program, he says, “Homemakers can give a call to 7026870268 and then they will be guided to explain their business idea through any of the three available options: WhatsApp/ Contest website (www.mystartupcontest.com)/ call. The shortlists will be based purely on the strength of the business idea.
These are indeed difficult times as we struggle in the pandemic-hit world. Jobs and salaries are already on the line, and the world post corona will need entrepreneurs with fresh ideas. The good bit is there never was a better time to get stuck in a pandemic situation. The world is connected, and the options are numerous.
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