Keeping kids busy and healthy, what are mums focusing on during lockdown

ST Staff
Sunday, 10 May 2020

What has been stressing the mothers this lockdown? Momspresso - MomSights, a user-generated content platform for mothers, reveals the major stressors

Pune: Health, immunity and screen time are the three factors that have kept the Indian mothers busy during the lockdown this summer. 

This was revealed in a survey conducted by Momspresso - MomSights, a user-generated content platform for mothers. They conducted the COVID-19 Weekly Tracker over six-eight weeks.

Some trends have emerged from the first three weeks of lockdown and the majority of mothers in India have adapted to the new normal. However, stress and anxiety were major sentiments in the first two weeks.

The third-week survey was conducted among 500 moms across the country, from cities such as Delhi, Mumbai, Chennai, Bangalore, Pune, Kanpur, Jaipur, Bhopal, etc. 

In the third week of the lockdown, mom's stressors have remained similar to the first two weeks.

  • 74% of moms were worried about keeping everything sanitised. 
  • 57% were concerned about keeping their kids busy during this lockdown.
  • 78% were worried about their kids getting sick amid the lockdown.

Stocking up essentials

Panic buying and stocking up on essentials were rampant in the first two weeks of the lockdown. In the third week, however, moms had a sufficient stock of staples at home. However, spending on tea/coffee, biscuits, breakfast cereals, and snacks has gone up slightly as more time is spent at home. Since visiting a doctor is not feasible, moms are stocking up on medicines as well, observed in the study.

Moms have been sticking to their usual pre-lockdown brands and not splurging on premium ones. While the demand for sanitizers, handwash, and other cleaning products has increased in recent week, moms are buying whichever brands are available in their nearby store.

Social media remains popular

According to the third-week results, there has been an increase in the use of apps like Instagram, YouTube and Pinterest. 

Just like the first two weeks, moms are relying more than ever on WhatsApp to connect with their friends and family and ensure their well-being. 

Further, OTT platforms such as Hotstar, Netflix, Amazon Prime, etc. have also witnessed a surge in demand as a way for families to binge and bond.

Most of the digital watched contents for moms have been related to art and craft projects for kids, new recipes for cooking and yoga, workouts and meditation videos to stay healthy amid the lockdown.

Post-lockdown, they plan to continue living a healthy, disciplined life, check their spending habits, and plan finances better.

Momspresso MomSights head Neha Gahlaut said, "During this lockdown, moms across the country are taking care of kids, family, household chores and office work. Hence it is important to understand what moms are going through and how they are feeling, continuously."

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