Coronavirus India: Content creators join hands to serve daily wagers

ST Staff
Friday, 10 April 2020

As India continues to follow the lockdown due to the novel coronavirus, many celebrities from the film and television industry have reached out to daily wage earners by helping them in whatever way they can.

As India continues to follow the lockdown due to the novel coronavirus, many celebrities from the film and television industry have reached out to daily wage earners by helping them in whatever way they can.

Now joining the bandwagon, Founder of TVF, Arunabh Kumar along with India’s biggest creators Bhuvan Bam, Prajakta Koli and Gurpreet Singh, Founder, One Digital have started an initiative named #CreatorsforWorkers for daily wage earners.

Arunabh and the foundation have come up with an innovative method to reach out to nationwide workers and explain them good habits using what they know best, viral content.

Talking about this initiative and why he felt it was necessary to be done for the daily wage earners, Arunabh said, “Everyone is doing their best by providing monetary help or donating medical help and other necessities to the underprivileged. After working with local groups to help these workers, I realised that the workers, who are lifelines of India, need to be made aware of the pandemic in a more effective fashion. While all of us are sharing messages in English and Hindi, it’s not reaching to these workers in their own local or regional language, and a lot is lost in translation.”

He felt it was therefore necessary that the information reached them in their local language and dialect. “That’s the insight that I, along with my creator friends, believe in. We want to reach out to them using WhatsApp so that they understand the problem as over 70 crore Indians connected to workers are critical in fighting this war against corona and for that they need to have the information they can appreciate, which we have tried to spread amongst all.”

“It’s an idea which can actually help the people who have no presence on social media. Explaining to them the seriousness of the situation in their own language will hopefully make things better for their family and friends.” Bhuvan Ram explained.

Whereas Prajakta Koli said that, the thousands of housemaids in Mumbai could understand the habits to fight corona in their local lingo much better and she believes the change has to begin at grassroots.

The initiative will include loved content creators from across the country who will shoot a video in their native language explaining all the instructions that need to be followed by everyone in this time of need. 

Creators like Bhuvan Bam (BB KiVInes), BeYouNick, MostlySane (Prajakta Koli), Lalit Shokeen, Neetu Chandra, Sanjay Mishra, Nidhi Bisht, RJ Abhilash, Maanvi Gagroo and others have extended support for this initiative.

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