IndiaFirst Life to offer COVID-19 cash cover to Bank of Baroda customers

ST Staff
Tuesday, 30 June 2020

FirstLife Insurance Company Limited (IndiaFirst Life) promoted under the Bank of Baroda and Union Bank of India, has associated with BOB Financial Services Limited (BOB Financial), to offer a unique group insurance coverage that provides financial support upon hospitalisation especially for the COVID-19 diagnosis

Pune: Unique of its kinds the FirstLife Insurance Company Limited (IndiaFirst Life) promoted under the Bank of Baroda and Union Bank of India, has associated with BOB Financial Services Limited (BOB Financial), a wholly-owned subsidiary of Bank of Baroda, to offer a unique group insurance coverage that provides financial support upon hospitalisation especially for the COVID-19 diagnosis. BOB Financial has a range of credit card customers who will be able to opt for this insurance benefit by IndiaFirst Life, at the click of a button.

 Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance Company Limited, said, “We are excited to connect with and offer our services to Bank of Baroda Credit Cardholders. Through this alliance, customers who opt for IndiaFirst Life Insurance Hospi Care plan can avail the benefits, in case of Covid-19 positive diagnosis as well as hospitalisation due to any other reason for more than 24 hours.”

 Shailendra Singh, MD and CEO, BOB Financial Solutions Limited, said, “We are glad to partner with IndiaFirst Life to cater to our digitally savvy customers’ needs and offer them a quick, simple and hassle-free experience. Through this alliance, we will be offering our Bank of Baroda Credit Card customers a convenient, competitively priced and easily accessible insurance plan, which is a Covid-19 cum Hospital Cash Benefit product. Bank of Baroda Credit Card customers can voluntarily enrol online and select from Frequency, Cash Benefit as well as for the hospitalisation benefit options.”

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