How coronavirus-hit auto companies are luring customers

Sushant Ranjan
Monday, 11 May 2020

Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd, said, “We have taken the decision keeping the safety of our customers in mind. While we all are following the government’s directive of social distancing, we want to ensure that our customers continue to get the benefit of the warranty during these trying times.”

Gearing up for the new normal, major four-wheeler manufacturing companies have started giving special offers to the consumers. As the country went into the coronavirus lockdown in the last week of March, the auto industry suffered heavy losses as not a single vehicle was sold in April and till the second week of May.

Thus, to attract the consumers, the auto companies have started giving offers like an extension of the warranty period, EMI facility and online services.

What is in the offering?
Keeping customer safety at the core, Maruti Suzuki India Limited has put in place a comprehensive Standard Operating Procedure (SoP) for its dealerships across the country. The process ensures the highest level of hygiene and sanitisation across all its showrooms for the safety of its customers and employees. After the implementation of these SoPs and based on approvals from State Governments, Maruti Suzuki dealerships have started to open and deliver the cars to the customers.

Managing Director and CEO, Maruti Suzuki India Kenichi Ayukawa said, “Customer satisfaction and safety is our top priority. All our dealerships have put in place steps to ensure complete safety, hygiene and sanitisation of all touchpoints. I want to assure our customers that your car buying experience with Maruti Suzuki is completely safe. At the same time, not just our dealerships but also our manufacturing facilities and service workshops are completely sanitised. They are following all safety protocols, as prescribed by the government. The Maruti Suzuki family looks forward to delivering your favourite car in a completely safe and hygienic environment.”

Another major company Hyundai Motor India Ltd. announced Industry First ‘Hyundai EMI Assurance’ program to enhance the convenience and raise positive customer sentiments. As announced, Hyundai Motor India is all set to reopen dealership operations under strict adherence of government directions in COVID-19 affected areas. Maintaining all safety and hygienic parameters, all Hyundai touchpoints - showrooms and workshops are following contactless services for customer interactions.

Tarun Garg, Director – Sales, Marketing and Service, said, “We have brought the unique and industry-first Hyundai EMI Assurance Program. We are sure; the Hyundai EMI Assurance Program will give new Hyundai owners working in private organisations full peace of mind during these times and create positive and confident sentiments for Hyundai car purchase.”

To ease the buying process, while keeping the fear of employment uncertainty at bay, a unique and Industry first customer program ‘Hyundai EMI Assurance Program’ has been introduced for select new Hyundai customers covering up to three-car loan EMIs.

Offers by Tyre companies
CEAT Tyres has extended the warranty on all their tyres by a period of three months across India. The decision was taken by the company to express their support to the customers amidst the continued lockdown. The warranty extension by three months applies to all tyres expiring between March 1 to May 31, 2020. Warranty extension will be considered from manufacturing week/year code, for an additional three months. 

Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd, said, “We have taken the decision keeping the safety of our customers in mind. While we all are following the government’s directive of social distancing, we want to ensure that our customers continue to get the benefit of the warranty during these trying times.”

Bit for society
Yamaha Motor India Group (YMIG) announced that its employees have donated a day’s salary from the April month voluntarily to support the government in fighting the contingencies arising out of the COVID-19 pandemic in India.

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