Mumbai: 84 per cent of Instagram users are possible to buy the picture sharing platform, and Instagrammers pay most of the time on the platform within the evening between 4 p.m. to 8 p.m., a brand new report said.
According to a report by digital media agency WATConsult's Recogn, Instagram presently has 117.1 million monthly active users (MAUs) and average time spent per user is forty five minutes.
For those willing to buy one thing on Instagram, they have to be created awake to the credibility of the product.
More than seventy five per cent of the consumers have had a satisfactory expertise whereas searching from the platform and a majority area unit possible to buy within the future.
"Instagram as a platform has grownup enormously within the last a pair of years, and therefore the user adoption rate is extremely fast. With this report, we are bringing forward to the industry, the behavioural patterns of the users, searching habits and trends," Rajiv Dingra, Founder and chief executive officer, WATConsult, said during a statement.
More than fifty per cent of the shoppers have shopped make use of Instagram and shut to seventy five per cent of the users from small cities and tiny cities have shopped victimisation the platform.
Fifty-one per cent of the Instagrammers access it a minimum of once on a daily basis with an oversized proportion of Instagram users accessing it multiple times during a day (32 per cent).