COVID-19 effect: Parle-G records ‘best sales’ over eight decades

ST Staff
Tuesday, 9 June 2020

Parle-G has recorded an unprecedented rise in the sale amid the coronavirus imposed the lockdown

In the middle of the nation lockdown during the spread of coronavirus, when multiple companies sacked their employees and some even closed their doors, Parle-G has accomplished an exclusive milestone of selling the maximum number of biscuits during the lockdown.

Mayank Shah, Category Head at Parle Products, said, "We’ve grown our overall market share by nearly 5%... And 80– 90% of this growth has come from Parle-G sales. This is unprecedented.” According to a report in Economic Times, Parle-G confirmed that the past three months have been the best months in over eight decades.

Parle-G, a household company since 1938 presently has 130 factories all over the country with 120 of them uninterruptedly creating units while 10 are owned grounds. The biscuit brand comes under the ‘below-Rs100 per kg’ value group, which holds one-third of the total manufacturing revenues and accounts for over 50 per cent of the size sold.

From the past two-three months, we have witnessed thousands of migrant workers marched their way to their homes amid the coronavirus imposed lockdown. If you closely observe, all migrants who were facing a financial crunch, Parle- G was supporting them.

As all, these migrants could afford Rs 5 Parle-G biscuit packet. There were many organisations who also distributed this biscuit to the needy in the time of pandemic as a result, the sale of Parle- G was sky-rocketed.

The total market share of Parle Products has developed by almost 5 per cent. The company points out that 80-90 per cent of this growth has come from Parle-G sales. During the lockdown, the company also focused more on selling the pack of Rs 5.

The taste of the biscuit that fascinates your palette as soon you dip it with a hot tea, is beyond wonderful. Now it really seems, this old cookie is not going to crumble easily.

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