Coronavirus battle: Canon India extends CSR support to its adopted villages

ST Staff
Tuesday, 14 April 2020

Pledging its support towards India’s fight against coronavirus (COVID-19) pandemic, Canon India, one of the leaders in the imaging space, today announced a plethora of initiatives to empower the people of its adopted villages and SOS village homes.

Pledging its support towards India’s fight against coronavirus (COVID-19) pandemic, Canon India, one of the leaders in the imaging space, today announced a plethora of initiatives to empower the people of its adopted villages and SOS village homes.

To ensure that the community members are fully equipped, safe and motivated to win the COVID-19 battle, the company is providing essential food and sanitation items across the villages. Reaffirming its philosophy of ‘Kyosei’ which embodies the spirit of ‘living and working together for the common good’, all the Canon employees PAN India are enthusiastically coming together and contributing to PM CARES Fund as well.

As a part of the support, Canon India is providing 3,000 food packets in its adopted villages. The food packets include essential ration items such as rice and flour five kg respectively, whereas pulses, salt, sugar and cooking oil one kg each. More than 12,000 people, including the daily wagers and Below Poverty Line (BPL) families in the villages, are expected to be benefited.

Canon India’s NGO partner – Humana People to People, is supporting in the procurement of food packets, packaging and distribution within the villages. In addition to this, to provide sanitation support to children of SOS Children’s Villages of Faridabad and Hyderabad, Canon India is distributing essential items such as sanitisers, liquid soap, cotton masks and other home cleansing products.

The organisation aims to support 500 children in these SOS villages for one month, covering the 21 days lockdown period as well.

Speaking about this endeavour of Canon India, Kazutada Kobayashi, President & CEO of Canon India, said, “With the COVID-19 pandemic, the entire world is going through challenging times indeed. In such an unprecedented and crucial situation, it is pertinent that we stand strong and show the best of humanity to combat this battle. With ‘Kyosei’ at the heart of our CSR operations, it has been our consistent endeavour to work together as one family and empower the less privileged ones.”

“At Canon, we consider our adopted villages and SOS Village Family homes as our extended families. Hence, re-enforcing the commitment towards our adopted communities, we want to ensure their well-being and equip them to fight through these difficult times.”

“Furthermore, it was also delighting in seeing Canon India employees come forward and contribute their bit towards the PM CARES fund, supporting the government’s relief efforts. Keeping our spirits high, Canon India family will make all efforts to bring a positive difference and emerge as winners in this fight against the pandemic,” he added.

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