Arvind expands Gap in India through shop-in-shop model
Expansion increases customer accessibility through multi-brand retailers in Tier II & III markets
Pune: Gap launched its first shop-in-shop in Pune at the ICONIC store in the ICC Pavilion Mall. The shop-in-shop at the ICONIC store will house Gapkids and babyGap products.
Continuing a national expansion, Arvind Lifestyle Brands Limited, Gap’s franchisee in India, has announced the launch of 17 Gap shop-in-shops through multi-brand retailers. The expansion accelerates the availability of Gap products around the country, including several locations in key tier II and III markets, catering to India’s appetite for the iconic American clothing brand.
This is the first time Gap’s shop-in-shop format will be introduced in India. Each of the locations will offer one of three product configurations: Family destinations with Adult, Kids and Baby assortments; Adult only locations; and dedicated Kids and Baby layouts.
The shop-in-shops will launch with partners Kapsons Group, Iconic India and All That Jazz, bringing the internationally renowned brand to customers in new cities of Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi; as well as existing Gap markets of Pune, Noida, and New Delhi.
Parag Dani, Gap Business Head at Arvind Lifestyle Brands said, “Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style through modern wardrobe staples – an ideology that’s welcomed in our market. We are confident that we will receive a great response from the people in these cities and we are incredibly excited about this journey.”
Arvind currently has 11 standalone Gap stores in the National Capital Region, Mumbai, Bangalore, Pune, Chennai and Indore.
In addition, Gap products are available online on nnnow.com and Amazon.in/gap, garnering larger visibility and access to the brand across the country.