Amazon, Apple and Alibaba most disruptive companies: KPMG report

ST CORRESPONDENT
Thursday, 31 October 2019

As per a Klynveld Peat Marwick Goerdeler (KPMG) survey report of more than 740 technology industry business leaders globally, Amazon, Apple and Alibaba top the list of most  disruptive companies. 

Pune: As per a Klynveld Peat Marwick Goerdeler (KPMG) survey report of more than 740 technology industry business leaders globally, Amazon, Apple and Alibaba top the list of most  disruptive companies. 

The report also ranks DJI, Google, Netflix, Airbnb, Microsoft, Facebook and Baidu in the Top 10 list of disruptive companies. 

The disruptors’ list complements the fact that tech industry leaders ranked e-commerce platforms first and social networking second as the most disruptive business models over the next three years.

“The question is can the companies on this list, and those seeking to join the list, run the gauntlet of evolving competition, regulation, and geopolitics while remaining innovative and nimble enough to retain their leadership positions and aspirations,” said Tim Zanni, KPMG Global Technology Sector Leader.

Social networking was second on the business models list. Similar to e-commerce companies, social media companies are striving to capture ever larger shares of the consumers’ attention and wallet, with new offerings like exclusive and original content, live sporting events, augmented/ virtual reality, educational services, and cryptocurrencies.

Satya Easwaran, Partner and Head Telecom, Media and Technology sector, KPMG in India added that India is seeing a similar trend in technology disrupting business models.  With over 1 billion mobile subscribers and more than 665 million Internet subscriptions, India’s mobile first economy is shaping the contours of new business models in B2C and B2B businesses.  E-commerce and social networking have changed consumer behavior resulting in traditional business models to innovate and transform.  

Retail, financial services, and technology are the sectors likely to be most disrupted because of tech innovations. KPMG’s survey also asked global technology industry executives to name their favorite apps. Social media apps dominated the top portion of the list,  following Google/ Google Chrome, with Facebook, Instagram, YouTube, and Twitter, WhatsApp (tied) completing the Top 5.

KPMG’s study found some divergent views between tech industry millennials and tech industry leaders on the topic of emerging global technology innovation visionaries. Among tech business leaders, Google CEO Sundar Pichai topped the list, followed by Tesla and SpaceX CEO Elon Musk.

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