Walt Disney Company and Make-a-wish launch #FriendLikeMe challenge
Since 1980, Disney and Make-A-Wish have helped grant life-changing wishes for more than 130,000 children with critical illnesses around the world
The Walt Disney Company and Make-A-Wish has launched the #FriendLikeMe Challenge to celebrate the release of the studio’s much anticipated new movie, Aladdin on May 24.
The #FriendLikeMe Challenge is part of a global cause marketing campaign supported by two Make-A-Wish wish granters, Disney and Will Smith. The actor/recording artist, who stars in the movie as the wish-granting Genie, encourages fans and celebrities to participate in the campaign and help show the world: Where there’s a wish, there’s a way. The campaign poses the question— If you were the Genie in Disney’s Aladdin and had the chance to grant three heartfelt wishes for someone, who would you share them with? Tag a friend on Twitter and/or Instagram. For every public post with #FriendLikeMe from till May 24, Disney will donate $5 up to $1 million to Make-A-Wish to help grant life-changing wishes to children battling critical illnesses all over the world.
“The release of Aladdin presents an authentic opportunity to connect the film’s powerful theme of wish-granting to the wonderful work Make-A-Wish does in support of children dealing with serious illnesses around the world,” said Elissa Margolis, senior vice-president, Enterprise Social Responsibility for The Walt Disney Company, adding, “Wishes are all about hope, and we are so glad to be able to continue our work with Make-A-Wish and invite fans to join us in helping grant more wishes that will bring hope into the lives of deserving kids and their families.”
Since 1980, Disney and Make-A-Wish have helped grant life-changing wishes for more than 130,000 children with critical illnesses around the world.