Varsha Fashion: Classic, contemporary and a brand synonymous with femininity 

ST Correspondent
Monday, 16 March 2020

With a strong leadership team and an acute sense of fashion, Varsha Fashion aspires to become a brand that resonates trust, commitment, passion, and quality handicraft.

Established in 1993, Varsha Fashion, a brand synonymous with femininity, was started as a distributor of shirting fabrics in Chennai. The brand then moved into offering a plethora of variations in traditional Indian wear for women. The gradual transformation  of the company began in 2016 when the leadership roles were altered. The father and son duo had a simple vision, which was to serve the mass market by offering the best quality products at affordable rates. Sri Gopal, a seasoned businessman and a visionary in the Indian textile industry, founded the company which was later taken over by his two sons Rahul and Yashraj. While Rahul was involved in the business in a considerable way by taking lead of the sales domain, Yashraj, a graduate of Fashion Design from NIFT Gandhinagar, revamped the entire look and feel of the brand.

When asked about his journey, Yashraj says, “My vision took to fruition when I was allowed to take up this legacy, and I see Varsha Fashion growing furthermore abundantly.” Through their love for Indian art and crafts and a keen eye for details, the brothers have put a team of designing experts in place who have taken the look and feel of the products to a new level. 

With the idea that an elegant look is achieved when a single strand of cotton thread is used with a similar fabric colour, and superior designs, Varsha Fashion products are a work of art that is electronically administered and printed directly on the surface of the garment. Every garment presented to the consumer is the result of a detailed and comprehensive processed printing technique. With a mission to penetrate additional markets in India at an accelerated pace, the brand plans to completely focus on the booming Indian garment industry. The brand has witnessed a 60 per cent growth, which not only indicates the popularity of the products but also the trust consumers have on the entity as a brand.

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