Filmmaker Omung Kumar says that once people watch Bhoomi on television, they will like it
Whoever has watched Bhoomi on the web, has called and told me, ‘It was a mistake that the film didn’t work in theatres, because we have liked it’,” says filmmaker Omung Kumar. He is, therefore, looking forward to the world television premiere of the film, which stars Sanjay Dutt, Aditi Rao Hydari, Sidhant Gupta and Sharad Kelkar. “I am sure once the film airs on TV, people will like it, although it could not make a name for itself during its theatrical release” he adds.
The revenge drama will premiere on Sunday at 8 pm on Sony Max.
But where does he think things went wrong that the film failed at the box-office? The Mary Kom filmmaker replies, “I think two or three similar kind of films had released and therefore no one wanted to watch another film revolving around rape. I believe word-of-mouth publicity is the worst thing that has happened to the film industry. If the film garners negative publicity in the beginning, it affects it. People thought there’s too much of violence. They expected certain things from me which happened till 3/4th of the film. The audience couldn’t digest certain things and therefore it could not reach out to a large number of people.”
He added that the entire crew was disappointed with the fate of the film. “That’s why we are waiting for the TV premiere. Sarbjit made its television premiere two years after its release. And when it was aired on television, a lot of people liked it.”
Omung says that television premieres are giving a new lease of life to films and makers are going all out to promote them, all over again. The TRPs give films a chance to celebrate.
There were reports of Sanjay Dutt walking out of his next Malang after the failure of Bhoomi but Omung explains that it was a mutual decision. “The film is very much in the pipeline. But since Sanjay is busy with other projects, we mutually decided that he won’t continue to be a part of Malang,” says the filmmaker, who will soon make an announcement about his next project.