Tiger Shroff mixes it up

Tiger Shroff mixes it up

HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle earlier this year, has now roped in action star Tiger Shroff to tell its story.

Launched in March 2019, HE Magic Duo entered the market with a differentiated offering of two separate and distinct fragrances from the ease of one bottle  in variants like Angel and Demon and Yin and Yang. This range caters to the new age consumer demand of varied fragrances for different occasions of life – bet it morning work meetings or evening party with friends.

The new brand ambassador Tiger will be seen inspiring consumers to use the product innovatively and get a third distinct fragrance by mixing the two perfumes together, conveying the message that by using this product, you don’t just get two, but three fragrances from a single bottle.
 
The fragrance market in India is highly cluttered with no visibly differentiated products. Further, the category experiences challenging competition with fast shifting consumer loyalty as users are always on the search for new ideas.

Speaking on this new association, Tiger said, “It feels great to be associated with a brand like Emami. My lifestyle involves tough training and shooting for hours in challenging conditions, often followed by meetings, premieres, promotions and award functions. It is so important to carry the right fragrance for these occasions throughout the day. HE Magic Duo proves to be the perfect all-rounder to effortlessly showcase my personality and create a unique style statement for every occasion.” 

The new advertisement featuring the actor can be seen across popular television channels and streaming platforms.

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