Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) launched a new collaboration with Hollywood superstars, Gwyneth Paltrow, Kate Hudson and Zoe Saldana. The campaign film titled A Story Takes Flight features the actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery and human connections.
This new global campaign resolves the mystery of the last edition of Dubai’s popular #BeMyGuest series, when Shah Rukh Khan bumped into Gwyneth on a beach in the last video.
The campaign showcases unique locations spread across the Emirate that include the old souks, the Dubai Creek and the vast expanse of sand dunes. The video continues to introduce the Indian audience to the city’s less well-known attractions and hidden gems, encouraging travellers to discover the unexplored and authentic side of Dubai.
Shot by Emmy and Director’s Guild award-winning director Reed Morano, known for her immersive, natural and cinematic style, the film portrays the essence of each actress and the intimate relationships between them, all the while capturing the beauty of Dubai.
Sharing her experience, Oscar winning actress Gwyneth said, “One of my favourite parts of traveling is to truly connect with a city, its people and the local culture. Dubai is special because it’s a melting pot. Both the ones born here, who are so proud of their heritage, and those who are recent transplants, bringing with them their own values and traditions, contribute to writing the future story of the city. My time in Dubai was beyond anything I expected and there’s still so much more to see.”
Actress and entrepreneur, Zoe commented, “The variety Dubai gave me was perfect. I went from riding horses at sunrise to watching the sunset from 150 meters in the sky. I can’t wait to bring my boys here to continue the adventure.”
Emmy award winning actress, Kate added, “Honestly, I was so grateful for the hospitality I received. I spent a lot of time exploring the winding streets of Old Dubai. It’s incredible to find such a vibrant art and music community in the heart of such a modern, futuristic city — which is what most people think Dubai is. But really, the friendliness of the people is what made my visit amazing and it’s why I’ll come back.”
