Sara Ali Khan’s living raw and real

Sakal Times
Sunday, 15 March 2020

Bollywood actress Sara Ali Khan has been roped in as the new brand ambassador of audio equipment maker JBL.

Bollywood actress Sara Ali Khan has been roped in as the new brand ambassador of audio equipment maker JBL. The actress has featured in JBLs new commercial that comes as an extension of the company’s campaign — Live it Real, Live it Raw which went live with the first commercial featuring Ranveer Singh.

Commenting on her association, Sara said, “I’m thrilled, and proud to be part of the JBL team that boasts of a dynamic roster of ambassadors who I personally admire. Living it raw and living it real is my personal mantra, and I’m so glad to see that in the ethos of the brand JBL. I truly believe in saying it and being who you are, in the most organic and honest way, and I think JBL is a perfect representation of this philosophy. With this association, I’m very excited to take this message of authenticity to young consumers of the iconic audio brand.”

The brand commercial features playful lyrics such as “I’m fab and flawed.” The film can be seen on JBL’s social media channels along with other platforms.

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