Recently, Roy Kapur Films (RKF) announced a multi-year deal with telecom firm Reliance Jio Infocomm to develop, produce, commission and curate original digital content for the Jio platform. Taking the association forward, RKF has opened its doors to writers, directors and producers with ideas for high impact content across genres to be launched under the ‘Jio Originals’ brand, and available to over 140 million subscribers. This is a higher reach than any other digital platform in the country, and gives content creators an opportunity to reach out to the entire length and breadth of the country with their stories.
A team at RKF, led by the founder of the production house Siddharth Roy Kapur, has already started to identify high quality content that can cater to the widely diverse and growing digital audience in India.
“Unique stories and great storytelling have always been at the core of all forms and formats of entertainment, and that’s exactly what we will look for in the digital medium too. We will have the added benefit of access to a wealth of real-time information and analytics on the viewing habits of audiences across demographics and geographies, which will help inform our decisions,” said Siddharth Roy Kapur in a statement.
“At RKF, we are working to develop and produce digital content that is high-impact, binge-watchable, unique and makes you want to come back for more. We have some very interesting ideas already in development and would welcome anyone with a great story to come share it with us,” he added.
“Our search for the right kind of content is not limited by any filters on genre or regional tastes or preferences. We are just looking for great stories that are unique, entertaining, engaging and make you sit up all night to watch “just one more episode,” he shared.