Sony Pictures Films India has announced their next film Unfair & Lovely, a rib-tickling comedy that grapples with India’s unrelenting obsession with fair skin. Set in the backdrop of Haryana, the film chronicles the story of a dusky girl tamed by prejudices and biases held by the Indian society against dark skin.
The film stars Ileana D’Cruz in the titular role of Lovely and is paired with Randeep Hooda. The two actors are sharing screen for the first time. Balwinder Singh Janjua, the famed screenplay writer of Saand Ki Aankh and Mubarakan marks his directorial debut. “The film comes at a critical time when women are being encouraged to discard their fairness creams and the society aims to stand firmly against misnomers that promote fair skin,” said a source.
The film is written by Anil Rodhan and Kunal Mandekar, the music will be composed by Amit Trivedi and lyrics will be penned by Irshad Kamil.
Laine Kline, head of Sony Pictures International Productions said, “Unfair & Lovely is a family comedy that explores an important subject which has been plaguing India for a long time. Balwinder Singh Janjua has had a great history creating quirky and hilarious stories and we are so proud to introduce him as a director with this film.”
Balwinder added, “Unfair & Lovely is a rooted story based on our everyday life observations that reflect a reality of today’s world in a hilarious manner and it gives me great pleasure to begin my directorial venture with this film.”
Ileana, who was last seen in Pagalpanti added, “After my first Hindi film, Barfi, I feel Lovely’s role would be very relatable. It is different from all my earlier work and the role is a challenging one. The collaboration is fun, and I am really excited to see how it unfolds.” To this Randeep said that “comedy as a genre has always excited him”. “I do have a funny side in me but never attempted one on the big screen. When the team at Sony Pictures Films India and Balwinder Singh Janjua narrated the story, I was instantly hooked on to it.”
Produced by Sony Pictures Films India in association with Movie Tunnel Productions, the principal photography has begun and the film is slated for a 2021 release.