Raja Kumari releases video for ‘Karma’

Sakal Times
Wednesday, 9 October 2019

The song itself is produced by Sean Garrett and packs a passionate punch loaded with robust rhymes and fierce delivery over a throwback beat with international resonances, which Idolator says finds the artist “coming into her own”.

GRAMMY® award-nominated songwriter and rapper Raja Kumari unleashed the official music video for her track Karma. The Sam Madhu-directed visuals premiered via The Fader, who described the video as “balanc[ing] historical Indian imagery with neon colours”.

The colourful and empowering clip was created by an all-female team in collaboration with Raja Kumari and Madhu. While speaking about the video, Raja Kumari said, “Karma is a reminder that beautiful things come to life when strong women put their skills together. The video was done by an all-female team. It started as a collaboration between myself and Sam Madhu, which explores transitions from art to reality and remixes cultural elements from the past and the future. It is inspired by traditional Indian aesthetics and futuristic cyberpunk worlds.”

She added, “Sam basically developed the idea of a neon universe in which I’m the central character, where traditional Indian elements like rakshasa masks, goddesses and tigers are reborn with contemporary, neon aesthetics to create a universe where I appear as an array of compelling, powerful female characters. So you’ll see a latex matrix-inspired rakshasi, a neon devi with her shocking pink tiger, a futuristic laser goddess. The video was so fun to make, and I feel like it represents a real female-empowerment moment.”

The song itself is produced by Sean Garrett and packs a passionate punch loaded with robust rhymes and fierce delivery over a throwback beat with international resonances, which Idolator says finds the artist “coming into her own”.

Bloodline was released this February on Epic Records and can be streamed on all DSPs (Digital Signal Processors like Spotify, iTunes, Apple Music, Amazon Music and YouTube Music).  The 5-track project also boasts the acclaimed single Shook. Time Magazine commended it as a song that “drips with blustering self-assuredness,” and its Gil Green (Drake, Kanye West)-directed music video has amassed 5.5 million-plus views. Along with Sean Garrett, the EP also includes production work from Danja. 

Currently, Raja Kumari is a judge on the MTV India show Hustle, mentoring the next generation of artists in a rap battle competition show. 

After completing her own headlining North American tour, she recently performed alongside Wiz Khalifa in New Delhi and was the first Indian artist to perform at the F1 Festival in Singapore. Look out for more new music from the budding superstar, coming soon.

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