Radhika Apte launches her first all-inclusive fashion collection

Radhika Apte launches her first all-inclusive fashion collection

Bollywood actress Radhika Apte has launched her very own fashion collection in association with homegrown fast fashion brand IS.U (pronounced ‘Is You’). The collaboration aims to empower women to be the best version of themselves by creating styles that are contemporary, millennial and unique to the Indian body type — pioneering a huge step forward in supporting body positivity, self-love, and acceptance for the all-inclusive Indian woman. 

“When I read about IS.U and the message it stands for, I knew this was the brand I wanted to associate myself with. IS.U’s ideologies instantly matched with mine. In a world that is obsessed with perfection, it is important that we don’t succumb to the unrealistic standards set by society. We do not realise that it is not about breaking the norm; it is about creating the norm. This project is extremely close to my heart as it stands for self-acceptance, self-love and embracing oneself, wholly,” said Apte.

With over 70 styles currently available and 80 new styles added each week, the Radhika Apte X IS.U collection embodies a brand that lets you be you. A milieu of comfort and confidence, the collection sources fabrics best suited for Indian weather conditions keeping in mind all the top trends of 2020. Each piece has been handcrafted keeping in mind the independent and empowered girl bosses of today, who are always busy and on the go but still want to look effortlessly stylish. 

Radhika will be seen donning these styles this summer as she also promotes the key message of body positivity and fashion inclusion via an exclusively digital media campaign with the brand.

The Radhika Apte X IS.U collection is now available on Zapyle.com,  an e-commerce website for women who love fashion, all the options are curated as per user’s preferences, where they only see what they would really like to purchase. It is also available on isufashion.com and platforms such as Myntra, Flipkart, Amazon, Limeroad, and Ajio. 

Enjoyed reading The Bridge Chronicle?
Your support motivates us to do better. Follow us on Facebook, Instagram and Twitter to stay updated with the latest stories.
You can also read on the go with our Android and iOS mobile app.

Related Stories

No stories found.
logo
The Bridge Chronicle
www.thebridgechronicle.com