Living the fit life
Mandira Bedi, seen as an apt personality to propagate the importance of well-being for women, is appointed the brand ambassador for Vivafit India
Vivafit is a Portugal-based global chain of boutique gyms for women. They have been in India since 2010 through a Master Franchise. Mandira, the health and fitness icon, who became a household name during the ’80s with her role in the hugely popular television series Shanti and then went on to host the Indian Premier League, follows a strict fitness routine and maintains a healthy lifestyle. This helps her stay younger and fitter.
Vivafit India is on a rapid expansion mode starting with a strong focus on North India and gradually extending the footprint nationally. There are currently three centres in Delhi NCR and a fourth one due to open early June 2019 in Gurugram. Vivafit India plans to increase its footprint and aims to have 50 fitness centres in North India by the end of 2020.
Said Manisha Ahlawat, CEO, Vivafit India, “Mandira is a wife, mother, actor, model, TV presenter and entrepreneur. She has proved that women can stay healthy and fit while taking on multiple responsibilities and roles. She is the perfect fitness icon for women over 40 in India and abroad,” while Pedro Ruiz, founder, Vivafit, said, “Mandira is not just one more famous Bollywood celebrity, when it comes to fitness, she “walks the talk”. We are working closely with our partners in India as we believe it could be the most important market for Vivafit in the world given the potential here.”
Mandira Bedi, said, “I firmly believe that out of 24 hours, we can easily take out 30 minutes for exercise. Exercise can empower women beyond weight loss and shape. I want to inspire women to take up fitness for a healthier and happier life. Vivafit is a women-only niche brand and their workouts are only 30 minutes, perfect for busy women.”