JAWA Motorcycle partners with Kogo

Alisha Shinde
Tuesday, 17 March 2020

JAWA Motorcycle Company has partnered with KOGO to cover the trails across India using JAWA motorcycles, riders and enthusiasts. Kogo, an automated storytelling platform for road travel, recently launched The Million Trails Project, intending to capture one million road-trips and trails across the globe.

Kogo, an automated storytelling platform for road travel, recently launched The Million Trails Project, with an aim to capture one million roadtrips and trails across the globe. In India, Kogo is capturing 10 lakh km of those trails in the form of 5000 stories with 50 influencers in one year. The content of this programme will enable exploration at an unprecedented level. The influncer will create rich travel content including maps, videos, photos, social stories, points of interest, food, culture and accommodation. 

The Million Trails Project (MTP)got flagged off from the Forever Riders Meet 2020 in Khopoli. JAWA Motorcycle Company has partnered with Kogo to cover the trails across India using JAWA motorcycles, riders and enthusiasts.

With a very clear brand promise — “You travel. Kogo tells the story” — the platform uses a combination of a smart app and a device. Kogo’s core layer is an AI powered storytelling engine that automatically writes amazing travel stories. The AI powered KogoAPP™, along with the sensor-rich KogoBOT™, records where you go and converts it into unique travel stories that can be easily edited, shared and discovered anytime, anywhere. This automated content can be viewed as blogs, maps, cards or videos and can be shared across multiple platforms, media and communities. Now everybody who does a roadtrip can auto create and share their stories with ease, making discovery faster than ever before.

The app is created and founded by serial entrepreneurs Raj K Gopalakrishnan and Praveer Kochhar.

Gopalkrishnan says that Kogo is committed to creating 1 million trails across the planet, which means that many stories. “Kogo through MTP is creating automated road travel stories covering 10 lakh kilometers in India alone. With 12,000 travel days, 5000 stories designed to hit 500 million eyeballs, these 50 influencers are travelling to every corner of the country and creating on-road, off-road and city trails alongwith automatically capturing experiences, places to stay and eat, points of interest and utility as well as any other information associated with a roadtrip,” he says. 

Talking about the value this initiative is going to add to the riders and non-riders across the country, Gopalakrishnan points out that The Million Trails Project will enable any traveller, whether rider, car tripper, cyclist, trekker or a general travel enthusiast to discover new places to travel and further capture their own trails and memories realtime.

Gopalkrishnan believes that stories are everything. “Society, religion, culture and communities are built because of stories being created and narrated and our vision is to enable and inspire more people to get on the road and create a global travel community that captures and shares their travel stories,” he says. 

Kogo has automated the entire process with minimal effort which makes it user-friendly. 

Salient features of Kogo
Kogo is an unified platform for road travel. Its core layer is an AI powered storytelling engine that enables automated content creation, travel discovery and enhanced experiences.

It has a very clear brand promise “You travel. Kogo tells the story”, and it uses a combination of hardware and a smart app to deliver on that promise.

The AI powered KogoAPP along with the sensor rich KogoBOT records where you go and converts it into unique travel stories that can be easily edited, shared and discovered anytime, anywhere.

The KogoBOT is a device small enough to be kept anywhere while travelling. Mount it on a bike or car or chuck it into your backpack. With a dedicated GPS that is accompanied with multiple sensors the KogoBOT has got unmatched accuracy, 7 days of battery with heavy usage, and up to 20 days of data even when there is no network.

 

 

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