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Samyukta Nair’s concept store Clove now adds accent pieces of furniture and a hand-picked selection of furnishings from homegrown brands to its roster of offerings
If you’ve spent a day strolling in the shady lanes of Colaba in Mumbai, you might have noticed a quaint little store that seems like a design haven.
This South Bombay, or SoBo as the fashionable pronounce it, store is known for its whimsical yet purposeful edit of homegrown designers who bring together the fashion and living that the founder, Samyukta Nair, has grown up with.
The store, which is every fashionista’s paradise, now has something to offer to every person who wants to give a fresh and homegrown look to their home.
Nair draws immensely from the experience she gained as head of design and operations whilst working for her family business of luxury hotels. Known for the understated elegance of her designs, Nair was engaged in the interiors and operations at The Leela Palaces, hotels and resorts, but since then has branched out into becoming a multi-hyphenated entrepreneur with interests in food and fashion. “Even though I have embarked on an entrepreneurial journey, my heart still finds its way back to those dinner table conversations discussing hospitality, design, and art,” says Nair.
She explains that her concept store Clove is the embodiment of all that she is passionate about. It is a place that is filled with the warmth of a cozy home and speaks of an evolved design aesthetic — a fashion and design store, but also so much more.
After showcasing some of the most interesting collaborations and collections since the last two years, Clove now has an eye-catching home-decor space which is a specially curated collection of furnishings from Freedom Tree. Nair explains that the decision to introduce home furnishings with accent pieces of furniture was to only complete the concept of the store. We conceptualised our store to be a lifestyle boutique and wanted everything that would be perfect for a fashionable home to find its place within the confines of the store. The only thing that was missing was a curated selection for one’s home,” she adds. Nair adds that being design-oriented and accessibly priced, their home edit showcases their approach to dream living — one which is not rushed but finds beauty in everyday smaller nuances.
“The quest was to find a design language that is representative of who we are, the modern India that we live in, but also one rooted in culture, which made for Freedom Tree to be a great starting point for us to begin this journey of exploration,” says Nair. She points out that Latika Khosla, the founder director of Freedom Tree Design has been part of the design story for about 20 years and their designs are vibrant for an Indian home, accessibly priced and also translate easily into a global aesthetic, so they are apt to be used anywhere in the world.
Talking about the pieces that are part of the collection, Nair says that there are a lot of easy living accent pieces of furniture that can be chosen from. “The reason we call them easy living is because we want these pieces to comfortably slip into any corner of your home with ease and yet be able to attract a lot of attention,” she explains. She further adds that there are a lot of pieces with woven wicker and dark teak wood that have a personality and charm of their own. These pieces range from armchairs, lounge chairs and a few lightweight pieces that will amplify living spaces. “Since the entire collection is based on the season of spring which marks a new beginning, the colours used are in the palette of glazed green, delicious mango, lush lime and indigo infusion. These colours bring out a sense of freshness and aesthetics which will make your room pop out with colours” says Nair.
The home space now includes collection of furniture, rugs, pillows, throws, dohars, serveware and drinkware to name a few.