Dig It Up

Alisha Shinde
Tuesday, 28 May 2019

From a long time, Indians have had a weird obsession with a JCB excavator which is the most common and popular brand on Indian roads when it comes to digging

In India, the moment you see a crowd you think a) someone has got into a fight, b) an accident has occurred, c) a celebrity has arrived or d) a JCB is digging up a road.

From a long time, Indians have had a weird obsession with a JCB excavator which is the most common and popular brand on Indian roads when it comes to digging. 

If you are active on Twitter, by now you would have probably come across a strange hashtag #JCBKiKhudayi and memes which people are sharing. It has also caught the fancy of Sunny Leone who too posted a picture of herself standing on a JCB and captioned it — Career Change? LOL. 

But the reason the hashtag went viral is because netizens noticed that videos of JCB excavators had hit millions of views on YouTube. But apart from the online views and hits, people in India usually crowd around these excavators to see them in action no matter which part of the country you live in. The fact that it digs up dirt is amusing to people. 

And that’s not all folks, the #JCBKiKhudayi memes have prompted JCB to issue a statement on Twitter, thanking Indians for the love, all the way from UK!
 

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