Bollywood never misses an opportunity to encash on anything and everything. Remember Ram Gopal Varma’s visit to the ravaged Taj Mahal Hotel a few days after the 26/11 attacks in Mumbai? Despite the outrage, in less than five years since the tragedy, he ended up making a film on the same. The coronavirus outbreak may have put the industry in pause, but many have found a way to milk the crisis.
With around 7,000 people dead and 1.7 lakh infected around the world, the major health scare has stalled the global economy and scaled the panic. In the meantime, some of our filmmakers are busily beelining, registering titles and planning movies on the pandemic. Reportedly, Eros International has registered the title, ‘Corona Pyaar hai’, a spin on the Hrithik Roshan-Amisha Patel super-hit from 2000, Kaho Naa… Pyaar hai.
Director-producer Rakesh Roshan, who launched son Hrithik with the blockbuster twenty years ago, is angry at the insensitivity shown by Eros International.
“It’s a mockery of the situation that the world is combating. It’s childish and immature to do such a thing at this time. We should ignore these people as they are not thinking straight,” an appalled Roshan told Mid-Day.
Roshan, however, isn’t considering any legal actions. “There is no similarity between the two films. Even with regard to the names, their title Corona Pyaar Hai has a different meaning to it. So, I cannot do anything about it,” added the 70-year-old filmmaker.
Corona Pyar Hai
Krishika Lulla, a producer from Eros, confirmed that the subject of the epidemic is set in a love story. The scripting has started for the same, and the project will begin in full swing once the situation is stable. Like other businesses, the coronavirus outbreak has greatly affected the global entertainment industry, which includes Bollywood. B-Town filmmakers have delayed the release of various films, including the much-awaited Akshay Kumar-starrer ‘Sooryavanshi’.
Indian Motion Picture Producers’ Association (IMPPA) has also conformed registration of other titles with the word ‘corona’ that includes the name, Deadly Corona.
The studios have a history of queuing for registering titles at inopportune times. Last year, after the Pulwama terror attacks and the Balakot airstrikes, producers rushed to reserve different combinations of titles related to the tragedy.
Considering the sensitivity, IMPPA could well set guidelines that prevent studios from such acts, keeping in mind the image of the industry.
Even as a title, set in the serious backdrop, as explained by Lulla, Corona Pyar Hai is more of a corny pun than anything meaningful.