As the world comes together to fight the spread of COVID-19, individuals need to practise physical distancing to stay safe. The new norms are complicated, but we are adapting to the lockdown as a community, and we are also coping with boredom, processing our uneasiness, and changing our daily habits.
At its core, TikTok is all about that — bringing people together. Hence, to help people cope with these difficult times, TikTok has launched #GharBaithoIndia campaign.
The campaign aims to spread cheer amongst the people of India and also encourage them to make productive use of their time while staying indoors to safeguard themselves. It urges people to be at their creative best and showcase their talent to the world at the same time.
The campaign has already seen engagement from general users and celebrities alike. People have been uploading videos about how they are spending time either by cooking unique recipes, showing their new home-workout routine or even showing glimpses of them working from home.
We talk to two leading TikTok creators to find out more about their time in isolation and what it is teaching them.
Shivani Kapila, a popular creator from Surat, Gujarat, with nine million followers, says that people need to understand the importance of staying indoors. In her videos, Kapila asks her followers to be aware of the symptoms of COVID-19.
She also urges people to be supportive of their family members and friends if they show any symptoms. Kapila further emphasises on the fact that if everyone is vigilant about their health, then the entire society can remain safe.
Talking about how the campaign has played an essential role in her life during the crisis, she points out that ever since the lockdown came into effect, she has spent a lot more quality time with her family.
“I have always taken content creation very seriously, and now that I am home with my in-laws and my husband, they too have joined in and are constantly brainstorming along with me to create meaningful content,” says Kapila.
Inn 21 Dino mein ... batao apne kya kiya? ##gharbaithoindia @tyagianita ##littlegloves ##you2 ##edutokmotivation ##edutok
? original sound - Shivani Kapila
I rescued her in 2013 and since then she is my Partner in Crime ?? ! ##memoriesbringback ##gharbaithoindia ##you2 ##littlegloves
? Memories (Drinks Bring Back) - Ajay Stephens
Keeping this in mind, she now has started online tutorials to help people use social media effectively and grow on the platform.
She points out that her mother-in-law is more like her best friend and is a regular with her in her videos. They perform their acts together and even rap along. Her father-in-law also keeps suggesting her new content and her husband has finally learnt how to face the camera and hold it.
“My dog, Oreo, who I adopted back in Delhi, is loving the fact that I am home and demands a lot of attention. We have managed to teach her new tricks as well,” she adds excitedly.
Kapila points out that the lockdown has taught her a lot and, most importantly, has given her some precious moments with her family. “We do everything together now, from our meals and playing games to discussing issues and even taking timely naps. So even when all of this is over, I am going to make sure that we have our lunch together every day,” she adds.
However, the creator points out that people are still not taking things seriously. She urges people to follow the rules and regulations imposed by the government to fight the pandemic.
TIME TO REFLECT
For Abheshek Garg, who has 750k followers and is based in Yamuna Nagar, Haryana, the lockdown has been a positive thing. “With people spending more time at home, the earth has finally got a break from humans which is evident from the reduced levels of pollution,” he says.
In the past, the creator received the Karamveer Award at a ceremony organised by the United Nations and the Government of India for his videos on social issues. Garg has shared multiple videos giving tips to people to practise hygiene and stay alert and attentive.
##black ##jeans ?? saath best ???? ???? ##tshirt ##colours . ##dapperlytamed ##mensfashion ##tiktokfashion ##dapperlytamedfashion
? original sound - Abheshek Garg
Running a business keeps him busy, but the current situation has helped him slow down a bit. He can spend time with his loved ones and, most importantly, introspect.
“Since we are at home and away from all the chaos, it has given us time to learn and grow. Learning from family members and online tutorials, the lockdown has also helped me appreciate the smaller things in life — like playing board games with family, cooking and cleaning together. This brings so much joy,” says the creator.
Emphasising the need to follow the discipline to curb the spread of the virus, Garg says, “People who flout rules and act cool about it are fools. They are not only putting their life in danger but others as well. The sooner people realise the importance of being home and social distancing, the sooner this will be over. So just stay home and enjoy family time,” he concludes.
GAMES ON TIKTOK
Being confined to your home for weeks can lead to boredom and frustration. However, there’s no denying that it’s also a wonderful opportunity to spend time with your family, exploring hobbies, interests, new means of recreation and entertainment and focusing on physical and mental health.
The #GharBaithoIndia hashtag on TikTok is a good place to start looking for some ideas on the things you can do to make your time at home enjoyable and safe.
As part of this, you can enjoy some fun virtual effect games to keep yourself entertained. Look for games called Explore Under Water, Fight with Virus, Cricket Game and Cross The Wall, on the TikTok app.
These games are sure to get you into a virtual competition with your friends and family.
Also look out for popular celebrities and TikTok creators like Shilpa Shetty Kundra, Kunal Kemmu, Mohammed Shami, Rannvijay Singh, Hina Khan and others who have been sharing their moments of fun and games on TikTok while being at home.