Bare Anatomy, a data-driven beauty startup, believes that personalisation is the future of the beauty industry. With advanced technology, the brand’s scientists analyse the unique hair profile of every customer and formulate the most advanced and effective products (infused with botanical extracts). In an interview with Sakal Times, Rohit Chawla, founder & CEO, Bare Anatomy, tells us more about their products.
Launched with a range of personalised hair care, Bare Anatomy currently offers four products — shampoo, conditioner, hair oil and hair serum. The products are sold in a combo since they work the best together. Prices start from Rs 1,598 for a combo of shampoo and conditioner and go up to Rs 3,496 for a combo of all the four products.
The products are free from harmful chemicals like SLS, parabens, phthalates, formaldehyde, etc. The company follows cruelty-free philosophy and offers 100 per cent vegan products.
Launching a brand in a competitive market is not easy. However, because of prior experience in personal care industry, the process was slightly smooth for Chawla and co-founder Sifat Khurana. “Ideating and conceptualisation didn’t take very long actually. That’s because, with our prior experience in the personal care industry, we understood the pain of magnitude of likability towards a product. We were constantly looking at creating products that could be loved by everyone. That’s when we realised the need for personalisation. The need for the product to change as per the customers’ needs. We took our time in creating a strong structure and a stable foundation,” says Chawla, adding, “Every formulation is unique as per the individual’s hair needs. Every piece formulated is delivered to the customer’s doorstep within 5-7 business days ensuring optimal freshness as well as a waste-free approach, which makes us different from other brands.”
“The response so far has been overwhelming. A lot of women out there have ordered 4-5 times with us already, with different preferences and hair goals every time. They get the quality that they are looking for, with the flexibility of targeting the goals that they want to achieve. We are sure to see personalisation as a common factor in the beauty industry in the coming years,” he adds.
To maintain the same trust and customers’ love for a longer period, they are continuously doing R&D. All the ingredients are meticulously sourced, having the highest grade of quality. Being a customer-centric brand, they always listen and work on their customers’ feedback. Giving an example, Chawla says, “We have revamped the packaging after a few customers gave us the feedback that the pump on the product bottle was a bit difficult to use.”
Customers can place orders on the brand’s website. Bare Anatomy is also active on social media platforms such as Facebook, Instagram and YouTube.
Grooming and styling has changed so much over a period of time. According to a study by Deloitte, on an average, 36 per cent of consumers expressed an interest in purchasing a personalised product and this demand will continue to increase as manufacturers seek to satisfy buyers.
Bare Anatomy plans to expand its product range. In the coming months, they will be launching pre hair mask, hair mist, and a few more hair care products.
