Weddings are fun but organising one can be a task. There are n-number of things to be taken care of and at the end of it, you feel exhausted. Wouldn’t you prefer a one-stop platform that can take care of all your needs? But of course. Sandeep Lodha, CEO, Weddingz.in, claimed to be India’s largest wedding company providing a hassle-free wedding experience, makes it simple for brides, grooms and their families.
Even though India has seen an increase in the number of wedding planners, weddings still seem to be highly unorganised. Lodha points out that the industry is highly local and the focus is more on individual services which makes it hard to organise a wedding. “However, in the last couple of years, we’ve observed that many cities across India have been welcoming the concept of a well-organised wedding through tech-enabled offerings such as ours,” he says.
Weddingz.in aims at offering consumers complete transparency and encourages signed commitments to avoid clashes and puts the couple’s best interests at heart, ensuring a happy, hassle-free and seamless experience on the D-Day.
The Indian wedding industry is the second largest in the world and with platforms like Weddingz.in, consumers find everything they need to plan their big day under one roof. “An average middle-class family spends approximately Rs 13 lakhs for a wedding and is increasingly willing to invest more in quality and trusted services, so I believe that we’ve disrupted the industry by making services and offerings easily and increasingly accessible across all socio-economic segments,” Lodha adds. He says that they’ve widened the horizons and taken the industry to the masses and have also simplified the arduous process of wedding planning, right from budgeting to photography and even make-up.
Acquired by OYO Hotels and Homes in 2018, Lodha says that they do face certain challenges. “Despite extensive planning and multiple run-throughs, there can be certain challenges beyond our control. It could be bad weather during an open roof wedding or unavailability of resources for décor or catering, however, the key is to foresee the potential challenges and keep an alternative for such a scenario,” says Lodha adding that considering the location and accessibility of the venue along with the time, they ensure that they educate their consumers about their concerns and recommend other viable options. He points out that on the larger scale, their biggest challenge is to bring cohesiveness in the wedding industry.
A wedding company is not just limited to organising a function, but also handling different people with different emotions and moods. Lodha says that weddings are a complete emotional affair. “In India, we say that weddings are a union of two families and not just the bride and groom, so ensuring that all the demands are met and everyone is happy can be quite overwhelming. However, the joy of making someone else’s dream come true is what makes it worth the effort,” says Lodha.
The company understands the stress couples and their families go through and they are with them in this journey, ensuring that they have the best experience, while the company works tirelessly to make their day a picture-perfect celebration.
Talking about the few things that a family must keep in mind before settling down on an event company or wedding planner, Lodha says that they encourage couples and families to list down their priorities and have a clear-cut brief in place, discuss and set expectations, before closing in on any event company/ planner. “To avoid any conflict and sour experiences, it is also a healthy practice to ensure some must-have/ crucial elements like end to end catering, in-house photographers, make-up artists, decorators at guaranteed best prices,” he says.
At Weddingz.in, they follow a transparent and easy booking process for their listed offerings. “We begin with families sharing their requirements, followed by our venue recommendations and scheduled visits. Once the client is happy with space, we confirm the booking with 100 per cent documentation of commitments,” he concludes.
