All by design

ST Correspondent
Tuesday, 14 January 2020

The recently concluded 14th edition of Pune Design Festival 2020 was a melange of speakers, students and senior professionals

There is design everywhere around us and that is why it is important to take view of it spatially, critically and aesthetically. The recently concluded Pune Design Festival (PDF) 2020, took into account all these factors and more. 

The theme for the 14th edition of the festival, organised and curated by Association of Designers of India (ADI), was ‘Crossroads’. It discussed diverse thought processes, design thinking and how design is evolving across domains and disciplines. 

The event was held over two days and saw the attendance of 42 speakers, both Indian and international. Liza Chong, CEO of the Index Project, Dr Pawan Agarwal, international motivational speaker, Kabyashree Borgohain, founder Project Otenga, Dr Rajendra Singh, river rejuvenator and environmentalist were some of the eminent speakers. 

They spoke on how innovative thinking and the art of creation has helped and is helping them to solve social issues around them. They pointed out it is the responsibility of designers to come up with innovative designs not just for commercial use but to also solve the purpose of its creation. The panelists discussed design at crossroads and how it has become an integral part of society, especially when it comes to education, improving life and design careers. 
The visitors attended various workshops and forums on storytelling, animation, corporate design and communication. The PDF also had a Design Expo where the exhibitors showcased innovative furniture designs, clothing range, accessories and so on. 

There were several installations at Hyatt Regency, Viman Nagar, where the festival was held. The Pearl Academy put up a number of colourful books and attendees were asked to write short stories about them; the PDF put up an installation of pipes in vibrant colours. These installations also doubled up as a selfie-corner. The festival also included Lexus Design India Awards 2020. 

All in all, the PDF was the melange of design professionals, aspiring design students and young professionals who were looking to launch their career in design.

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