Virat’s XI to inspire Indian drivers

Sports Reporter
Friday, 6 July 2018

Narrated by Kohli, the concept of this film aims to highlight experiences encountered by drivers daily while behind the wheels.

Pune: Indian cricket captain Virat Kohli recently unveiled ‘Badhte Chalein’ campaign that inspires millions of drivers in India through Uber, the ridesharing app that has redefined urban mobility across the world.

Kohli has been envisioned to give the brand a new positioning, which is intended to build Uber as an enabler of movement in order to ignite opportunity for all to progress in life.

In India, there are over 450,000 people who choose to drive using the Uber app every day and these driver partners are central to the success across the country and Uber India is committed to serving them and unlocking opportunities for them to progress in life.

The second innings of the newly launched campaign, reiterates the role that Uber plays in creating entrepreneurship opportunities which is a new way of working that leads to economic freedom, increasing productivity and financial inclusion for thousands of driver partners in India.

Narrated by Kohli, the concept of this film aims to highlight experiences encountered by drivers daily while behind the wheels.

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