Pune: TVS Motor Company is all set to celebrate the contribution of the Indian Defence forces with a new initiative titled, ‘Kargil Calling - Ride for the Real Stars’, which will be conducted across all touch points of TVS Motor Company in India on July 26, the Kargil Vijay Diwas.
An initiative under the popular TVS Star City ‘Stars behind the Stars’ campaign, the ride will focus on celebrating the real stars of India by highlighting the stories of their contribution to the society.
‘Kargil Calling’ intends to invite all Indians to ride together across the country, irrespective of the vehicle they own, to thank the defence forces for being the enablers of peace, comfort and safety.
Commenting on the initiative, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooter and Corporate Brand, TVS Motor Company said, “With this campaign, we are seeking a moment from every patriot to send a wish for the soldiers who guard our happiness.”
To participate interested candidates may visit www.tvsstarcityplus.com for further details or give a missed call on 18003157300.