Odisha, Hockey India appeal for support
The World Cup fever kicks-off with ‘Heartbeats for Hockey’
Pune: As the date for the Odisha Hockey Men’s World Cup Bhubaneswar 2018 draws near, Odisha and Hockey India have appealed to Indians to support the sport.
In a campaign that will cover every corner of the country, the Government of Odisha, will attempt to inspire every Indian to give their love and support to Hockey, which is set to take center stage at the Kalinga Stadium from November 28th to December 16th, 2018 at Bhubaneswar.
The World Cup fever kicks-off with ‘Heartbeats for Hockey’ a movement that attempts to get India behind hockey by way of music, entertainment, fashion, pure sport and panel discussions. It was launched by unveiling the digital campaign starring the National Hockey Team urging people to pledge their support for the game, saying: “My heart beats for hockey, does yours?”
“We are asking India to give their heart to hockey. And this by way a nationwide outreach where we go to the heartlands of hockey and ask people to come and immortalise their heartbeats by recording them on a specially-designed hockey stick,” explained Nupur Mahajan, brand strategist and creator of the campaign.
Each time anyone holds the custom-made hockey stick, named ‘Heart Beat’, they record their heart beat as a pledge to support hockey. Heart Beat will travel across the country through ‘Hockey Adda’, a curated on-ground discussion platform for hockey players and experts alike with youth in the audience.