Pune: Indian badminton’s glorious innings at the last months Commonwealth Games in Gold Coast, Australia, has made it the first Olympic sport to garner Rs 100 crore deal--a first for any National sports federation.
The Badminton Association of India (BAI) has renewed its existing equipment and apparel partner association with Yonex for the next four years with the extension deal inked for `100 crore-` 25 crore per annum.
“We are very happy to extend the deal with the Badminton Association of India. We have had a very long relationship with the BAI and as partners we have been instrumental in development of the game from grassroots to the highest of level,” Vikram Dhar, Country Head, Yonex, Sunrise Sports, has confirmed the deal.
“Badminton still has a long way to go in India with the potential to be the Indian sports powerhouse. We are glad go be the partners in this remarkable journey for Indian badminton,” said Dhar.
The Badminton Association of India has got 500 percent boost on its existing 1 crore per annum deal with Yonex, the global and Indian market leaders in badminton equipment and apparels.
“That (500% premium) may be the irony of a pleasant situation. As long as the game goes bigger, one needs to go with the flow,” said Dhar.
“When the game grows big, the price tag goes up. We are glad that it is for the development of the game. The price tag reflects true value of the game.”
The BAI had invited bids for “sponsorship of badminton sports” in India. Yonex had little competition in its bid to extend the existing sponsorship contract with the BAI.
“We as a badminton brand have always been in the forefront internationally as well as in India. Yonex has been the major contributor to badminton tournaments in India and internationally. The global spirit of Yonex is to be the number one in badminton and we continue the same spirit in India.
“Indian players will be at the top of world badminton. We are definitely looking at Olympic team medal for sure. Indian badminton still has a long way to go. We are going up in the right direction and Olympics is what we should be and we will be aiming at,” Dhar said.
In addition to the BAI, Yonex also sponsor a number of Indian shuttlers at an individual level.