Pune: Vodafone India, on Wednesday, unveiled its new initiative ‘Vodafone Eco-Ponds’ to help Puneites immerse Ganesh idols in an eco-friendly manner. The initiative was launched on the occasion of 125th anniversary of Ganeshotsav celebration in the city.
Vodafone’s Maharashtra and Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) to set up ‘Vodafone Eco-Ponds’, temporary water tanks equipped with a promoter and a life guard at eight Vodafone stores across the city. Puneites can visit any of the stores with their Ganesh idols, where they will be assisted to carry out the immersion.
‘Vodafone Eco-Ponds’ was inaugurated by Suresh Jagtap, Joint Commissioner, Solid Waste Management Department, PMC and Dr Shubhangi Umbarkar, Senior Scientist, Catalysis Division, CSIR-NCL, in the presence of Ashish Chandra, Business Head, Maharashtra and Goa Circle, Vodafone India.
The tanks will have Ammonium Bicarbonate that will help dissolve the idols made of Plaster of Paris (PoP). “One of the byproducts generated when the PoP idols are immersed in Ammonium Bicarbonate is Ammonium Sulphate, that could be used as fertiliser. This is a social project on which Pune-based CSIR-NCL has worked for almost three years, in collaboration with PMC. Looking at the population of Pune city, this number needs to increase multifold and I am sure the initiative taken by Vodafone will have a positive impact in achieving this goal,” Umbarkar said.
Jagtap said, “Since the last three years, we have been using Ammonium Bicarbonate and this has proved to be extremely helpful. Also, last year, around 25,000 households preferred to immerse their idols at their homes.”