Second largest cooperative milk brand Nandini launched in Pune

ST CORRESPONDENT
Friday, 1 February 2019

India’s second largest cooperative milk brand ‘Nandini’ was officially launched in Pune on Thursday. The brand has been launched by Karnataka Milk Federation (KMF) and is already selling 11,000 litres in the city.

Pune: India’s second largest cooperative milk brand ‘Nandini’ was officially launched in Pune on Thursday. The brand has been launched by Karnataka Milk Federation (KMF) and is already selling 11,000 litres in the city. Currently, there are three products from KMF i.e. Nandini Pasturised Toned Milk, Nandini Special Pasteurised Homogenised Toned Milk and long-life Nandini Buffalo Milk (A2 Protein rich source with flexi packing). The brand was launched at a city hotel by Vivek V Patil, MLC, Karnataka Legislative Council and Chairman of the Belgaum District Cooperative Milk Union Limited, Mrityunjay Kulkarni, Director, Marketing, Karnataka Milk Federation (KMF), Obedulla Khan, Managing Director, Belgaum District Cooperative Milk Union and Board of Directors of Belgaum District Cooperative Milk Union Limited.

Speaking at the occasion, Mrityunjay Kulkarni said that over the last 40 years, Karnataka has turned from a milk-deficit state into a milk-surplus state, thanks to a strong co-operative dairy movement.
“From 2010, Karnataka has 34 lakh litres of surplus milk. KMF is striving to excel on three critical fronts i.e. business quality, cost and delivery with a theme of quality excellence from cow to consumer. We produce about 84 lakh litres of milk currently,” added Kulkarni.

Speaking at the occasion, Vivek Patil said “KMF covers 22,000 villages, 13,000 milk co-operative societies, 14 district milk unions, 22 lakh milk producer members with 65 lakh litre of milk procurement every day by paying Rs 15 crore to farmers on a daily basis. The KMF has more than 65 milk products under its belt.”

He further said “KMF will soon expand its market by entering other cities in Maharashtra. KMF is already operating liquid milk segment over the entire state of Karnataka, Goa and cities including Mumbai, Chennai, Hyderabad, Vijayawada among others and now, Pune city.”

Nandini Pasteurised Toned Milk is the highest selling and most preferred milk product with minimum 3.0 per cent Milk Fat and minimum 8.5 per cent Milk SNF content which makes this milk the best choice for all purposes and consumers of all age groups. It will be available in pouches of 500 ml at Rs 19, 1 litre for Rs 37 in Pune.

Nandini Special Pasteurised Homogenised Toned Milk with minimum 4.0% Milk Fat and minimum. 9.0 % Milk SNF is not only naturally nutritious but enriched with extra milk solids that keep you strong and healthy. It is available in 250 ml pouch pricing Rs 10, 500 ml pouch for Rs 20 and 1 litre pouch at Rs 40 in Pune.

Nandini Buffalo Milk is stringently packed in a tamper evident multi layered pack which keeps milk fresh for 90 days without refrigeration until opened. Buffalo Milk the rich source of A2 protein has 6% Milk Fat and minium 9 per cent Milk SNF and can be consumed as such without boiling. It is suitable for consumers of all age groups and people leading a fitness conscious lifestyle. It will be available in 500 ml flexi pouch at Rs 30 in Pune.

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