Schneider to launch mobile van campaign

ST Correspondent
Saturday, 1 July 2017

PUNE: After establishing a strong hold in the B2B market, Schneider Electric is set to foray into the B2C segment with low voltage electrical products. 

With an aim to acquire a bigger share of the Rs 5,000 crore market for low voltage electrical products, the company will showcase its range of products in Pune and other parts of the country through a mobile van campaign ‘Switch on India’.

PUNE: After establishing a strong hold in the B2B market, Schneider Electric is set to foray into the B2C segment with low voltage electrical products. 

With an aim to acquire a bigger share of the Rs 5,000 crore market for low voltage electrical products, the company will showcase its range of products in Pune and other parts of the country through a mobile van campaign ‘Switch on India’.

Speaking to mediapersons from the city, Vice President – Retail Business, Schneider Electric India, Srinivas Shanbhogue said, “We see B2C as a big opportunity. The low voltage electrical equipment industry in India is poised for robust growth in the wake of government’s thrust on 24x7 power, quality power, focus on industrial safety and higher demand due to affordable housing. We saw that we can play a big role in the country’s journey to these initiatives and the thrust on digitisation.” 

He said the mobile van campaign will be spread over 45 days covering over 10,000 km and 100 cities. “Eight vans will travel across electrical markets across states and engage with local electricians and retailers to generate awareness around safety and efficiency,” Shanbhogue explained.

He said Schneider Electric is executing an Electrician Training Programme under which it has trained more than 50,000 electricians in association with National Skill Development Programme. 

He said the company plans to open training centres in 500 districts in the country and help set up a Centre of Excellence focused on power, solar and automation sectors.

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