Punekars love domestic destinations
According to the data gathered by MakeMyTrip, India’s largest online travel booking aggregator platform, 95 per cent of Punekars travel to domestic destinations and the city is seeing a large increase in air travel as well as high-end luxury hotel occupancy, hinting at a growing affluence and change in expenditure patterns.
Pune: According to the data gathered by MakeMyTrip, India’s largest online travel booking aggregator platform, 95 per cent of Punekars travel to domestic destinations and the city is seeing a large increase in air travel as well as high-end luxury hotel occupancy, hinting at a growing affluence and change in expenditure patterns. MakeMyTrip shared the observations with Sakal Times in an interaction with its CBO Ritwik Khare.
Khare said Pune is one of the most rapidly growing cities from the tourism point of view. He said, “The Pune tourism industry has seen tremendous growth. As the city develops both financially and industrially, it is seeing higher and higher numbers of travellers flying to and from the city and a high number of occupancy in higher-end hotels in the city.”
“Government schemes like UDAN are also fuelling the air travel from cities like Pune,” he added.
According to the data shared by the company, which also runs other popular online travel platforms like redBus and Goibibo, 95 per cent of Punekars are travelling to domestic destinations, from Pune.
A Large number of domestic movement is to cities like Goa, Mumbai, Delhi, Bengaluru and Mahabaleshwar, which see the largest number of visitors through their platform. Among international travel, a large number of Punekars prefer Thailand, Singapore and UAE.
The platform says the high-end and luxury hotels in the city are seeing excellent occupancy rates after a slow pick-up. According to the data from the platform, the average annual occupancy rate in the budget and the mid-market segment is about 63 per cent, and 64 per cent in the up-market and luxury segment all around the year.
The platform has observed a 19 per cent room night growth, year-on-year. Hotels under luxury segment record occupancy of around 80 per cent of the travellers who have come for business purpose and 20 per cent leisure purpose. Hotels under mid-market or budget segment get occupancy of 65 per cent from business travellers and 25 per cent from leisure travellers.
Interestingly, the platform data shows, that a large proportion of the business received by the hotels in the city, comes from the city and its vicinity itself. There is a large interest in bookings for ‘staycations’ on the platform. Many last minute travel plans may end up costly, so travellers make the most of the free time over weekends with a staycation within their city.
This guarantees spare hours for bonding with family without indulging into long travel hours at a nearby hotel. Millennials and Gen Y are the typical cohorts which show a lot of affinity for these staycations. This comprises individuals in the age group of 25 to 40 years of age.