PUNE: Proving that Punekars have a sweet tooth, the city has ranked 8th in terms of spending on chocolate items in the last six months. This was revealed in a survey conducted to mark World Chocolate Day, celebrated on July 7, by food ordering and delivery platform Swiggy.
Officials from Swiggy said, “It is known that Indians love sweets. However, order analysis from Swiggy shows that we are particularly partial towards desserts made of chocolate. Research also suggests that the amount of chocolate sold in India ballooned by 13 per cent in 2016 partly because of the growing disposable income and young population’s taste for indulgence. Almost half of all dessert orders placed online (on Swiggy) are made of chocolate. In fact, 60 per cent of the top orders for desserts on the platform are chocolate based.”
Among the items that Punekars are inclined towards ordering are Chocolate Toast, Double Choco-Chip (1 Cookie), Chocolate Milkshake, Chocolate Sandwich, Chocolate Mastani among others. Swiggy studied the online consumption pattern for chocolate items in the country to find that Mumbai tends to order the most chocolate items online, this is followed by Bengaluru and Hyderabad and Bengaluru spends the most on chocolate items followed by Hyderabad and Mumbai.
According to Swiggy’s analysis on orders received in the last six months, India’s ‘Love for chocolate items’ is consistent no matter what day of the week it is. “Though the demand is consistent on all days, Indians tend to order most chocolate items late in the night. This is especially true during the weekends. Most ordered chocolate items in India include Death by Chocolate, Hot Chocolate Fudge, Chocolate Milkshake, Chocolate Brownie and Chocolate Truffle Pastry. It is also evident that Indians cannot get enough of chocolate as people have indulged in ordering the likes of chocolate momo and chocolate pizza sandwich also,” the study stated.
The study further revealed that women are 25 per cent more likely to order chocolate items online. Consumption patterns also suggested that those in the age group of 18 years to 24 years order more chocolate items online. Shedding further light into consumption patters, the survey suggested that most chocolate cravings seem to strike near midnight. “Chocolate items are most ordered late in the night, with the average ordering time being 11:46 pm. This is followed by orders during snacks and dinner with the average time being 8:50 pm,” officials stated. The Swiggy analysis also suggested that while chocolates items are enjoyed throughout the day, chocolate cookie and chocolate pastries form a part of the morning orders.
Speaking on sales on occasions, officials said that chocolate connects strongly to sweet consumption behaviour and occasions in India. “Most happy occasions tend to be collective and are ritually accompanied by sharing something sweet. Not surprisingly, on Valentine’s Day alone, orders for chocolate items grew dis-proportionally (compared to other categories) by almost 50 per cent as compared to the average Tuesday. A similar trend was seen with respect with Mother’s Day and Father’s Day this year,” officials said.