'Padmaavat' will make Rs 20-21 crore on opening day, predict analysts

Debarati Palit Singh
Wednesday, 24 January 2018

Pune/Mumbai: Rajput Karni Sena Chief Lokendra Singh Kalvi on Wednesday said they will not let 'Padmaavat' be released on January 25. As a result, fresh cases of protests were reported in Rajasthan, Gujarat and Gurugram. 

Looking at the uncertainty on whether the film will be released in four territories - Rajasthan, Gujarat, Madhya Pradesh and Haryana - trade analysts said the film is likely to make Rs 20 to 21 crore on the opening day. 

Pune/Mumbai: Rajput Karni Sena Chief Lokendra Singh Kalvi on Wednesday said they will not let 'Padmaavat' be released on January 25. As a result, fresh cases of protests were reported in Rajasthan, Gujarat and Gurugram. 

Looking at the uncertainty on whether the film will be released in four territories - Rajasthan, Gujarat, Madhya Pradesh and Haryana - trade analysts said the film is likely to make Rs 20 to 21 crore on the opening day. 

“If the film releases in these four territories, they will make Rs 30 to 32 crore. But it is still not certain if the film will be released in these territories. Tomorrow (Thursday), we will get a clearer picture,” said trade analyst Amod Mehra. 

Mehra added, “If the film does not get a proper release in these four territories or people do not watch the film because of the violence, the makers will lose 30 to 40 per cent business. So these four territories are important for the business.” 

'Padmaavat' is made on a budget of Rs 180 crore and Rs 20 crore for promotion. 

When Sakal Times got in touch with trade expert Taran Adarsh on the number of screens, he said, “I am still waiting to get the exact numbers from the producers. Even they are not sure because there are several factors involved. We will get a better picture on Thursday morning.” 

As the crisis continues, there is doubt on whether the film will be able to make money. Trade analyst Atu Mohan said, “The makers might recover their money because the prices of the tickets are high. The kind of hype the film has created will help in getting the audience to the theatres at least in states where there is no violence. The last time we witnessed such hype was when Shekhar Kapur's Bandit Queen and Subhash Ghai's Khalnayak were released.” 

Mehra said the long weekend will help the film cross Rs 100 crore. “The film is getting a mixed reaction, which might deter the audience from watching the film. Having said that, with the kind of advance booking that has happened, it is overseas release and theatrical rights that will help Viacom 18 Motion Picture recover the cost.” 

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